Over half of the total advertising spend in Brazil last year went on broadcast television. According to a report released by Kantar Media, while 53% of money spent went on broadcast TV, the next highest platform was newspapers, with just 13% of the total spend. After newspapers came pay TV, which meant there was a total advertising spend of 64% on Brazilian TV as a whole. All other advertising avenues made up less than 10% of the total amount for the year, with platforms such as cinemas and digital searches making up as little as 1% each. Whilst it is predicted that television advertising will decrease year-on-year, it is still expected to make up around 50% of spend in Brazil by the year 2020.Â
