Taiwanese Bakery Releases Tragic Love Story Film

The Latest Insights from International Online Marketing

A Taiwanese bakery firm called Isabelle has launched an unusual content marketing campaign, transforming a romantic novel into a short film and posting it online. The video has been uploaded to YouTube and shared on Facebook, and despite having nothing to do with the bakery, has attracted a lot of attention online. Isabelle has a strong presence in Taiwan and is also present in other East Asian countries, Australia and North America. 

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