TV Is Most Popular Advertising Medium In Brazil

The Latest Insights from International Online Marketing

Broadcast TV is the most popular advertising medium in Brazil, according to research from Kantar Ibope Media and Grupo de Mídia São Paulo. Out of the 35 billion Brazilian reals spent on advertising in Brazil in 2015, 63% was spend on broadcast TV advertising. Pay TV came in second place at 9%, with newspapers coming in third place at 8%. Internet advertising only accounted for 9.7%, with display advertising being slightly more popular than search advertising. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe