The Latest Insights from International Online Marketing
Online shoppers in France most prefer to have items delivered to their homes, according to research by FEVAD.
81% said home delivery was a preferred delivery option, followed by delivery to a pick up point at 67%, in-store collection at 32%, and delivery to relative’s homes at 13%.
The research also examined the Christmas shopping intentions of online shoppers.
It found that 68% of French internet users were planning on buying at least one Christmas present online.
A desire to avoid crowds was cited as the main reason, followed by cheaper prices.
The research was carried out before the November Paris attacks, but analysts have predicted that the tragic events may have made online shopping a more appealing option in a climate of increased anxiety about going out shopping in crowded areas.