Study Reveals Ad Spending Figures in the Netherlands

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24 July 2015. Video and social media advertising are driving display ad spending in the Netherlands, according to research by IAB Netherlands and Deloitte. Dutch advertisers spent 377 million Euros on online ads in the first quarter of this year, equivalent to 500 million US dollars, an increase of 9% on last year. Classified ads saw the largest growth, with the amount of money spent on these types of ads increasing by 12% compared to last year. Display ad spending went up by 10%, whereas search ad spending went up by 7%. Looking specifically at display ads, the majority of this was driven......

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