Variations in cross-border ecommerce habits in different countries have been examined by Emarketer.
The study found that 70% of online retailers who had sold their products overseas thought that cross-border ecommerce had been profitable.
Shoppers who engaged in cross-border ecommerce were motivated by cheaper prices and tended to be younger and more educated than average internet users.
Cross-border ecommerce was particularly popular in Canada, Mexico and Australia.
It was unpopular in the US and Japan.
