Study Examines Variations In Cross-Border Ecommerce

The Latest Insights from International Online Marketing

Variations in cross-border ecommerce habits in different countries have been examined by Emarketer. The study found that 70% of online retailers who had sold their products overseas thought that cross-border ecommerce had been profitable. Shoppers who engaged in cross-border ecommerce were motivated by cheaper prices and tended to be younger and more educated than average internet users. Cross-border ecommerce was particularly popular in Canada, Mexico and Australia. It was unpopular in the US and Japan. 

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