The Latest Insights from International Online Marketing
A study by 451 Research has revealed how often Americans watch TV shows and films on their smartphones.
It found that almost a quarter did so daily, with a further 15% doing so weekly and 7% doing so monthly.
17% said they had tried it once or twice and 36% said they had never done so.
A separate study by Yahoo found that the main reasons given for not watching longer videos on their smartphones were screen size, limited battery time and buffering time.