The technology sector is one that has embraced the storytelling value of social media pretty well. After all, technology is one of the biggest stories of the 21st century. However, one thing that many technology companies struggle with is creating local content to serve their international audiences. Too often, stories are not tailored to the specific needs of local audiences, which can cause messaging to fall flat in international markets. This guide will provide you with ten actionable tips explaining how technology companies can best use storytelling on social media, with a focus on how you can succeed with this internationally:
Whether you are just getting started with social media or if you want to improve your existing efforts, this guide is a must for any technology company wanting to ensure they have a strong understanding of how best to harness the power of storytelling for their organisation.
