Storytelling might not be something that marketers readily associate with B2B marketing, but it can be just as vital to success as when working in B2C. Karen Guglielmo from Iron Mountain discusses how storytelling can help with engagement and how these stories should be adapted for different markets. She also shares insights into Iron Mountain's approach to generating and implementing stories in its strategy.
Currently the Content Marketing Manager for Iron Mountain, Karen has worked in marketing for two decades. She has a wealth of experience in helping businesses craft strategic content plans, addressing both B2B and B2C issues.