South Koreans Are Highly Engaged By In-App Ads

Over two-thirds click on in-app ads

A new study has found that smartphone users in South Korea are highly engaged by in-app ads. Research from June 2016 on the use of smartphones in the country found that over two-thirds of users clicked on in-app advertising. When the study was split by gender, it showed that over 70% of females clicked on the ads whilst only 64% of males did the same. However, another aspect of the study, which looked into the reasons why people clicked on the ads, showed that 68% of people said they clicked on them by accident, and only 1.4% did it to purchase the product advertised. According to eMarketer, levels of engagement for in-app ads are dependent on the app's category, with shopping, games and social content being the most effective. 

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit