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Over Half Of The Population Now Shop Online
Ecommerce transactions have seen increased adoption in South Africa recently. According to a new industry report, which questioned 12,000 people, 56% of people say they shopped online in the first quarter of this year. 41% of respondents said that the main assurance they look for before completing a transaction online was a guaranteed returns policy, whilst 59% said that payment on delivery would encourage a purchase. However, whilst time saving and access to reviews were cited as reasons they shopped online, the majority of those also said that they would use cards more frequently if rewards were offered such as discounts.
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