The Latest Insights from International Online Marketing
14 September 2015.
Social networks are the key channels for display advertisers targeting Latin America, according to research by comScore.
The study looked at where online display ads were placed in April 2015 in Latin America and found that social media was the top category across all countries.
In Mexico, 54% of all online display ads were placed on social media, with the figure remaining high in Argentina and Brazil where they accounted for 42% and 38% of all online display ads respectively.
The popularity of social media as an advertising channel makes sense when looking at the popularity of social networks in Latin America.
Almost 240 million people are estimated to go on social media at least once a month in Latin America, around 96% of all internet users.