The Latest Insights from International Online Marketing
Research by Piper Jaffray has revealed the social media preferences of US teenagers.
Instagram was the most popular social network amongst this demographic, with 33% saying it was their most important social network. Twitter came second at 20%, followed by Snapchat at 19% and Facebook at 15%.
Fourth-place Facebook has been steadily falling in popularity over the past few years amongst American teenagers, as more adults have started joining the site, including parents.
In 2012, it was the most popular social network amongst American teens, and even in spring this year it was in third place ahead of Snapchat.