The Latest Insights from International Online Marketing
Social media is the most popular online activity of internet users in Latin America, according to research by comScore.
The research revealed that Latin Americans spent 29% of their time online on social networking sites, more than any other activity. Portals and retail were the second and third most popular online activities respectively.
Europe, the Middle East and Africa (EMEA) came second in terms of social media consumption, with internet users in this region spending 22% of their time online on social media sites.
North America took third place and the Asia-Pacific region came fourth, with 14% and 8% respectively.