The Latest Insights from International Online Marketing
29 September 2015.
Research from DI Marketing has revealed that social media use is the most popular activity for Vietnam’s smartphone users.
80% of Vietnamese smartphone users said they visited social networks on their phones, more than any other activity.
Listening to music and watching videos came in second place with 72% saying they used their smartphones to do this, and taking selfies and other photos came in third place at 70%.
Making phone calls and sending text messages surprisingly came in fourth, with just two thirds saying they did this.
The least popular activities were internet banking and making purchases online, with only around a quarter doing these activites.
The vast majority, over 90%, of Vietnam’s internet users access the web using a smartphone, and the number of smartphone users is growing fast.
The country is the world’s third fastest growing smartphone market, coming behind only India and Turkey.
Last year, the Vietnamese smartphone market grew by 24%, and with only around a third of people currently having a smartphone in the country, there is still plenty of room for future growth.