The Latest Insights from International Online Marketing
12 August 2015.
Australian businesses are embracing social media as a way to connect with overseas customers.
Research by DHL has revealed that 75% of Australian exporters use social media as an international marketing tool.
Facebook is by far the most popular social network, with 71% using it to target international customers. LinkedIn, Google+ and Twitter were also used by a significant number of Australian exporters, with around 35% saying they used these social networks.
The Australian export business is doing well, with 55% of businesses questioned saying they’d experienced growth in the last year, with 66% saying they expected international growth in the coming year.
New Zealand is the most popular export destination, with 57% of Australian exporters saying they exported to their neighbour.
The US is close behind in second place, with just over half saying they exported to the country.