Social media advertising is extremely popular in South Africa.
A staggering 95% of major South African brands advertise on Twitter, with a similar 92% advertising on Facebook.
Social media is growing rapidly in South Africa, with the number of South Africans using Instagram and YouTube rising by 65% and 53% respectively in the last year alone.
Online advertising is set to account for over half of total advertising spend in South Africa by 2020, with social media advertising expected to account for a fair proportion.
The popularity of social media advertising in South Africa has been put down to the growing usage of social networks in the country, as well as the advanced audience targeting options now available.Â
