Social Commerce Site Pelando Launches In Brazil

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The coupon company Méliuz and the social commerce company Pepper have joined forces to launch a social commerce website targeting the Brazilian market. The website, Pelando, allows users to discuss and vote on online promotions, with the aim of helping users find the deals they are looking for quickly in a fun and interactive way. The website is free for users, with advertisers having to pay on a CPC or CPO basis to be included on the site. This is not Pepper's first foray into the international market. Earlier this year it teamed up with a local Indian player to launch an Indian social commerce site DesiDime. It says it decided to enter the Brazilian market due to the country's remarkable growth, saying: “Growing at an annual rate of 20% and generating a turnover of around $16 billion in 2015, Brazil is one of the fastest growing and most attractive e-commerce markets worldwide.” 

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