Snapdeal Launches Online-To-Offline Platform Janus

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The Indian ecommerce giant Snapdeal has launched an online-to-offline platform called Janus. Janus brings together all aspects of the ecommerce journey, allowing users to order products online and collect them in-store. It should also allow users to try-on and customise items. With Janus being launched in 70 different Indian cities, Snapdeal hopes that it will speed up delivery times. Snapdeal is one of the most popular ecommerce sites in India, with a 35% share of the Indian ecommerce market. The Indian ecommerce market is predicted to be worth 60 billion US dollars by 2020, making it a lucrative market for global brands. 

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