Smartwatches Are Most Coveted Wearable In Latin America

The Latest Insights from International Online Marketing

Smartwatches are the most sought-after wearable items in Latin America, according to research by Qualcomm Innovation Society Index. Smartwatches topped all other wearable devices in Brazil, Mexico, Argentina and Colombia. They were most popular in Mexico, where a staggering 71% of internet users said they wanted one. Fitness bands were the second most sought-after wearable items in all four countries. The research shows just how large a difference a year can make in the tech world – just 12 months previously a separate study by AVG and MEF found that the majority of people in Brazil and Mexico didn’t even know what a wearable device was. 

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