The Latest Insights from International Online Marketing
Research by Singapore Polytechnic has revealed how often internet users in Singapore research and buy items online.
The study found that 45% of internet users aged 15 to 35 in the country buy an item online at least once a month. 11% engaged in ecommerce at least once a week and 2% bought online every day.
When it came to researching products online, the survey found that 32% researched at least monthly, 35% at least weekly and 18% on a daily basis.
Separate research by PayPal revealed that cross-border ecommerce is extremely popular in the country, with two-thirds of Singaporean online shoppers buying from foreign ecommerce sites.
American sites were the top destination for cross-border shoppers in the country, followed by Chinese, British and Japanese sites.