Singapore Ecommerce Habits Revealed

The Latest Insights from International Online Marketing

Research by Singapore Polytechnic has revealed how often internet users in Singapore research and buy items online. The study found that 45% of internet users aged 15 to 35 in the country buy an item online at least once a month. 11% engaged in ecommerce at least once a week and 2% bought online every day. When it came to researching products online, the survey found that 32% researched at least monthly, 35% at least weekly and 18% on a daily basis. Separate research by PayPal revealed that cross-border ecommerce is extremely popular in the country, with two-thirds of Singaporean online shoppers buying from foreign ecommerce sites. American sites were the top destination for cross-border shoppers in the country, followed by Chinese, British and Japanese sites. 

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