If I say social media, then the first things to pop into your head are Facebook, Twitter and Instagram, am I right? However, in China, that list would look very different as all these sites are banned in the country. Instead, there is a range of local platforms that command the attention of the Chinese internet audience. One of these key platforms is Weibo. Christina Xu, a Chinese digital marketing specialist, explains why Weibo is important and how to use it.