Short-form video is becoming an important part of content marketing. It is especially important when targeting millennials, with a recent study from AOL having found that 52% of 18 to 24 year olds prefer short-form video adverts over all other types of advertisements. It seems that many brands are already cottoning on to this preference. A separate study by Vidyard found that 56% of all videos published in the last 2 years were shorter than 2 minutes in length. With this in mind, the wise content marketer should invest in creating short-form video content. A spokesperson from Convince & Convert commented on the content type, saying: “Nobody has time these days. In the attention economy, less is more.”
