Short-Form Video Important When Targeting Millennials

52% of millennials prefer short-form video adverts

Short-form video is becoming an important part of content marketing. It is especially important when targeting millennials, with a recent study from AOL having found that 52% of 18 to 24 year olds prefer short-form video adverts over all other types of advertisements. It seems that many brands are already cottoning on to this preference. A separate study by Vidyard found that 56% of all videos published in the last 2 years were shorter than 2 minutes in length. With this in mind, the wise content marketer should invest in creating short-form video content. A spokesperson from Convince & Convert commented on the content type, saying: “Nobody has time these days. In the attention economy, less is more.” 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Benchmarks,Lists
5 per month
eLearning Course,Quizzes,eLearning
2 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Benchmarks,Lists
Not Available
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Benchmarks,Lists
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Benchmarks,Lists
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe