A recent study by Moz and Jumpshot revealed a range of startling insights about how internet users are behaving when they search. Rand Fishkin joins us to dig into the data and assess what it means for SEOs and marketers. From desktop and mobile CTRs to image search, Answer box to apps, we look at the changing nature of the search landscape and the opportunities and threats it brings.
Find out more about:
- The future of global search
- User behaviour and how to alter a campaign accordingly
In 2004 Rand Fishkin co-founded Moz, which is now marketing world's fastest growing software companies. Acting as CEO until 2014 before becoming an individual contributor for the business. Specialising in SEO and marketing, Rand is a published author of the book 'The Art of SEO: Mastering Search Engine Optimization'.