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Three Scandinavian countries are amongst the top four in Europe for online shopping, according to a study by the Office for National Statistics.
The UK took the top spot for the proportion of people engaging in ecommerce, followed by Denmark, Norway and Sweden.
78% of Danes said they had shopped online in 2014, compared to 77% of Norwegians and 75% of Swedes.
Finland came in at number eight, with 68% saying they had engaged in ecommerce in the previous year.
Separate research by E-Marketer found that the most commonly bought categories in all 4 countries were travel, tickets and clothing items.