Samsung India To Launch Hyperlocal Strategy

Samsung will fulfill online orders through dedicated local shops

Samsung India is working with marketplaces such as Amazon and Flipkart to introduce hyperlocal strategy to online sales in the country. By fulfilling online orders through dedicated local shops, Samsung hopes to be able to ensure faster delivery and smaller costs allowing it to compete with offline stores. The company will route all orders by the buyer’s PIN code and says that this will increase the ease of installation for customers on items such as appliances and televisions. Currently using multiple sellers on Amazon, Samsung will use this new strategy to try to overcome new regulations in ecommerce that cap the sales of single sellers online. 

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