SEO, PPC And How They Can Work Alongside Each Other

Pilar Navarro talks to us about aligning SEO and PPC...

SEO Working Alongside PPC

SAP’s Pilar Navarro sits down with us to talk through the ways in which the two search engine marketing practices can work together. We discuss why SEO and PPC teams should be working closer together, and the benefits that come from this approach.

  • Getting teams to work together
  • The benefits of aligning departments

Pilar has worked for SAP since 1999, working with the marketing department in Spain. Since, she has become he Senior Digital Marketing Manager for the EMEA, now working to support and help marketers run Paid Media campaigns.

Search Out The Latest Moves In Global Digital Marketing Now

Webcertain.TV speaks to experts in every digital marketing domain. With Catch-up TV you can view the archive and view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme ever broadcast.
Select Country

Individual BASIC

Free

Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Webcertain Events,Tools
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Webcertain Events,Tools
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe