The Latest Insights from International Online Marketing
Research by JakPat has revealed that Facebook and Instagram are the most popular social networks in Indonesia.
The study asked Indonesian mobile internet users aged 16 to 35 which social networks they had used in the last week.
88% said they had used Facebook in the previous week, followed by 69% who had used Instagram, with Twitter trailing in third place at 41%.
When looking specifically at Instagram, the study revealed that the most popular online activity was to look at other people’s accounts to do with online shopping and jokes.
Indonesia has the 8th largest internet population in the world, with 78 million people online, equivalent to 30% of the country’s population.