The Latest Insights from International Online Marketing
Research by Forrester has looked at which social platforms are most used by international businesses in China.
Three quarters of businesses said they used social media in China.
WeChat, Weibo, LinkedIn and Youku were the most popular social networks, with all of them being used by over 50% of businesses questioned.
There was a disconnect between the platforms most commonly used and the satisfaction levels of marketers using them, however.
The research found that although the majority of marketers advertised on social sites, less than half were satisfied with their ROI.
Conversely, whilst only a minority engaged in more time- and labour-intensive activities such as managing online communities, advertising on blogs, advertising on forums and running branded platforms, the majority of those who did were satisfied or very satisfied with their ROI.