The Latest Insights from International Online Marketing
Research by Statec has revealed the ecommerce landscape in Luxembourg.
80% of internet users in the country engage in ecommerce, with people aged 25 to 34 being the most likely to buy items online, with a digital buyer penetration rate of 87%. Even the age group with the lowest number of digital buyers, those aged 65 to 74, saw an impressive digital buyer penetration rate of 69%.
Men were slightly more likely than females to engage in ecommerce, with 82% of men buying online compared to 77% of women.
Online buyers preferred to buy from other EU countries than from their own country. 88% said they had bought from another EU country, compared to just 28% who had bought from a Luxembourg ecommerce site, and 25% who had bought something from a site outside of Europe.
The most popular online product categories were clothes and sports goods; books, magazines and newspapers; and holiday accommodation.