Research by InfoAdex has revealed the Spanish advertising landscape. Advertising spend in the country increased by 7.5% between 2014 and 2015, when it totalled just over 5 billion Euros. TV advertising attracted the most spending, accounting for 2 billion Euros, with digital coming in second place with around 1.3 billion Euros. When looking at which mediums were seeing the largest growth in advertising spend, cinema and digital advertising came out on top. Cinema advertising rose by around 36% between 2014 and 2015, whilst digital advertising rose by 16%. Spain has an internet penetration rate of 74%, equivalent to 35 million people.