Research Reveals Extent Of Ad Blocking Worldwide

The Latest Insights from International Online Marketing

Research by comScore and Sourcepoint has revealed that ad blocking is far more common in Europe than the US. Ad blocking software stops adverts from appearing on web browsers. Users install them for a variety of reasons, for example because they find adverts annoying or because they are worried about their data being collected. The study found that people in France are most likely to use ad blocking software, where over a quarter of internet users use ad blockers. Similarly high rates are found in Germany, where 24% use ad blocking software. US internet users are much less likely to use ad blockers, however, where just 9% of use the technology. The research also revealed that ad blocking was much more common on desktops than mobiles. When looking at mobile ad blocking, less than 1% of mobile internet users from all European and North American countries used the software. Looking at age, younger internet users are more likely than older internet users to use ad blockers in all countries studied. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of an eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe