Research Reveals Danish Ecommerce Landscape

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Research by FDIH has examined the ecommerce landscape in Denmark. When looking at online shoppers' most recent purchases, the top product category was clothing, shoes and jewellery, followed by entertainment items such as films, music and toys, with travel and culture coming in at third. The most popular payment method by far was debit and credit card, with 81% saying they paid by card. Three-quarters used a desktop or laptop computer to make their online purchases, compared to 18% who used a tablet and 7% who used smartphones. This shows an increased comfort in mobile commerce compared to the previous year, when desktop and laptop computers were more popular. The Danish ecommerce market is worth around 90 billion Danish krone annually. 

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