Google has announced that brands can now remarket to their YouTube video viewers on Google.com. The search company explained that businesses can now “use YouTube video views and channel interactions to power remarketing lists in your search campaigns”. It means that if brands have a user following on YouTube, those users can now be targeted for the same campaigns in Google's search results if they search for relevant terms. The company says that it means that brands “can now stay on the journey with [their] customers when they search” following YouTube impressions.
