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The Japanese ecommerce company Rakuten has launched an ecommerce app in Taiwan.
The app, called Rakuma, is a free consumer-to-consumer app that allows users to buy and sell items to one another. Users can post product listings and send messages via the app.
Taiwan is just the latest South East Asian country that Rakuma has been launched in. Earlier this year, Rakuten announced it was going to close down its ecommerce websites in Indonesia, Malaysia, Singapore and Thailand and replace them with the Rakuma app instead.
South East Asia has a rapidly rising mobile internet population, facilitated by the rise of affordable smartphones in the region.
It is this affinity to mobile internet use that seems to be driving Rakuten to push its Rakuma app in the region.