Podcast Ads Having Minimal Effect

Listeners are more likely to visit an advertised web page

A study has revealed that podcast ads are having a limited effect. Research conducted by the Interactive Advertisement Bureau has found that only 8% of listeners have bought an item after hearing an advert for it on a podcast. Podcasts are seen by some advertisers as being a good platform for targeting loyal listeners who tend to listen to the same programmes regularly. However, the research showed that the most likely action to be taken by listeners after consuming the ads is to visit a sponsor's webpage, with 45% of them going online to do so.

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe