The Latest Insights from International Online Marketing
Consumers prefer to use physical debit and credit cards over mobile payment systems, according to a study by Juniper Research.
Mobile payment systems, or mobile wallets, such as Apple Pay, WeChat Pay and Samsung Pay, are becoming increasingly popular worldwide, with around 148 million people expected to pay for an item in a shop using a mobile wallet this year.
Despite this, it seems that credit and debit cards are still reigning supreme, with people feeling more comfortable with these traditional payment methods than mobile wallets, especially in the US.
Europe and China are much more promising markets for mobile wallet adoption, according to the research.