It is not just humans being effected by the rapid rise of wearable technology.According to a new study by Grand View Research, the global animal wearable tech market will be worth over 2 billion US dollars by 2022. The report also suggested that within just 12 months, pet owners will spend more on wearable devices than on food, with that spend rising a further 50% by 2020. There are also more products entering the market than you may think, with wearable devices such as Voyce and PetPace, which include features like medical diagnosis and behaviour monitoring, being released recently. Additionally, businesses marketing to pet owners isn't as silly as it sounds. Data collected from Instagram shows that posts with animals included, is shown to boost the number of user responses dramatically with Sotheby's seeing 93% more likes on posts that included animals, over ones that did not.