People Do Not Trust New General Top Level Domains

View

The Latest Insights from International Online Marketing

A study by IDG Research has revealed that internet users do not trust new general top level domains (gTLDs). The new gTLDs, such as .london, .ninja and .rocks, were introduced by ICANN around a year and a half ago as a response to a shortage in the number of traditional top level domains such as .com being available. The research found that 52% of respondents from the US and UK do not trust these new domains. Only a tiny minority, 2%, said they felt “extremely comfortable” in visiting websites with such domains. A separate study by Cloudmark found that this distrust was based on a fear that these new domains were spammy and belonged to disreputable companies. The only type of new domain that seems to foster trust are brand specific domains. These are where a brand name is used as top level domain. It is used most successfully by well-known and trusted brands, such as financial institutions. 
View

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country
What Individual PREMIUM gives you!

Individual BASIC

Free

Lists,Benchmarks
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Quizzes,eLearning,eLearning Course
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Lists,Benchmarks
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Lists,Benchmarks
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Lists,Benchmarks
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe