People Do Not Trust New General Top Level Domains

The Latest Insights from International Online Marketing

A study by IDG Research has revealed that internet users do not trust new general top level domains (gTLDs). The new gTLDs, such as .london, .ninja and .rocks, were introduced by ICANN around a year and a half ago as a response to a shortage in the number of traditional top level domains such as .com being available. The research found that 52% of respondents from the US and UK do not trust these new domains. Only a tiny minority, 2%, said they felt “extremely comfortable” in visiting websites with such domains. A separate study by Cloudmark found that this distrust was based on a fear that these new domains were spammy and belonged to disreputable companies. The only type of new domain that seems to foster trust are brand specific domains. These are where a brand name is used as top level domain. It is used most successfully by well-known and trusted brands, such as financial institutions. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
Country Guides,Language Guides,How To Guides
2 per month
eLearning Course,Quizzes,eLearning
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe