Peer-To-Peer Sharing Drives Apple Wallet Retail Passes

Sharing drove growth more than marketing

New research has found that 75% of all retail passes within Apple Wallet are a result of peer-to-peer sharing. The data, collected by Urban Airship, found that for every retail or brand pass that is installed to an Apple Wallet, it is shared and added to 3.3 other devices on average. The CEO of Urban Airship commented that this showed that Apple had developed an effective means of business growth, that “[lowered] the cost of customer acquisition by offering an incredibly simple path for customer referrals and repeat business”. He also added that this method was available to any business and that it is around 10 to 25 times cheaper than the production of physical loyalty cards. Coupons were also found to have a larger sharing rate than loyalty cards through digital wallets, whilst higher-level brands were found to have higher sharing levels overall, compared to lower-level brands. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

E-Book
Not Available
eLearning Course,Quizzes,eLearning
2 per month
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
E-Book
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe