Pakistan's internet is experiencing a significant period of growth, according to figures released by Hootsuite and We Are Social. The data reveals that the country's internet penetration grew by 20% in 2016, with social media seeing growth of 35%. The average growth in internet penetration globally was a much lower 10%, with social media seeing a 21% growth rate. At the same time, it was revealed that nearby Kazakhstan only reached a 13% penetration rate in 2016, with levels as low as 6% in some rural areas. This compares poorly not only to Pakistan, but also to the South Asian average of 18%.