According to a new report from TeamPeople, over 40% of media executives in the US are creating their interactive media for content marketing campaigns. The survey consisted of media and audio-visual professionals being asked about how they used material specifically designed for audience interaction. It revealed that whilst 43% were creating the media for content marketing, a similar number were using it for internal brand promotion and paid social media campaigns. However, nearly 20% of executives not using interactive media at all, even when in a different survey by YuMe, 49% of people said that they learnt more about a product through a highly interactive advert, compared to just 39% of people who said they learned more through a non-interactive ad.Â
