Online Video Advertising In Japan

The Latest Insights from International Online Marketing

Research by Digital InFact and CyberAgent has revealed the online video advertising landscape in Japan. The study found that the vast majority of marketers who engaged in online video advertising did so to improve awareness and recognition of products and services, with 92% saying this was their goal. Trailing far behind in second place, 50% said that increasing site traffic was a goal, with brand recall, increasing understanding of products and services, and promoting sales through a website also being given as less common goals. Only 38% of marketers questioned said they engaged in online video advertising, however, with difficulties in measuring ad effectiveness given as the number one reason putting many advertisers off the medium. Recent research by Nielsen also revealed that online video ads were not well-trusted in Japan, with people much more likely to trust TV adverts than their online counterparts. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of an eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Quizzes,eLearning,eLearning Course
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe