Online grocery stores are booming in India.
Unilever recently started selling their range of Knorr soups and Magnum ice creams online and found that sales skyrocketed.
Soup sales doubled within one month of the launch, with Magnum sales also being described as “good”.
A recent report by Goldman Sachs predicted that the Indian ecommerce market will be worth over 100 billion US dollars by 2020, making it a hugely lucrative market for companies wanting to sell their goods online.
Online grocery shopping is growing in popularity in Asia, with the first online-to-offline grocery company having recently launched in Malaysia.Â
