The Latest Insights from International Online Marketing
Online furniture buying is popular in France.
Data from IPEA reveals that 12% of furniture sales in the country currently happen online, double the European average of 6%.
This is expected to rise to 15% by 2020, and could even hit 50% with 25 years.
The 3 most popular online furniture retailers in France are Conforama, IKEA and But.
The French online furniture market racked in a staggering 1.1 billion Euros last year.
The French ecommerce market is worth 43.6 billion US dollars overall, with a digital buyer penetration rate of 79%.