Online Furniture Buying Is Popular In France

The Latest Insights from International Online Marketing

Online furniture buying is popular in France. Data from IPEA reveals that 12% of furniture sales in the country currently happen online, double the European average of 6%. This is expected to rise to 15% by 2020, and could even hit 50% with 25 years. The 3 most popular online furniture retailers in France are Conforama, IKEA and But. The French online furniture market racked in a staggering 1.1 billion Euros last year. The French ecommerce market is worth 43.6 billion US dollars overall, with a digital buyer penetration rate of 79%. 

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