A Spanish Twitter user has helped Nissan achieve a continental first: selling a car solely through Twitter. Raul Escolano used the Spanish hashtag #compraruncocheportwitter – which translates into 'Buy a car on Twitter' – in order to encourage car manufacturers across the country to sell him a car over social media. Following a guided personal video walk-through and a poll asking his followers to rate the cars he was offered, Mr. Escolano decided on the Nissan X-Trial. With the deal made online, he was able to avoid any direct contact with the dealership until he picked up the car from Nissan's Spanish headquarters. The whole deal took just 6 days, and Nissan says it helped it “become the first automotive brand in Europe to sell a vehicle exclusively through the use of a social network”.Â
