New Zealand Must Improve Digital Marketing Practices

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New Zealand needs to improve its digital marketing practices in order to be competitive in export markets, according to research by Market Measures. The research found that only 35% of New Zealand companies used digital marketing techniques, such as PPC, social media and email marketing, as their main method of driving sales. This was reflected by poor export performance, with 70% of new Zealand exporters making less than 5 million New Zealand dollars a year.

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