New Indian Ecommerce Rules Spell Trouble For Amazon

The Latest Insights from International Online Marketing

The ecommerce giant Amazon could be facing legal trouble in India. In the last month, India has implemented new regulations regarding ecommerce, meaning that Amazon is now breaching these rules and could potentially face penalties. The new regulations state that no single seller on an ecommerce site is allowed to account for more than a quarter of all sales on that site. This is a problem for Amazon, whose biggest seller on its Indian site accounts for around 45% of all sales, putting it well above the 25% threshold. Amazon has complained about the lack of time it was given to make adjustments before the new rules came into place, and the relative lack of control it has over how popular its sellers’ products are. It has criticised the Indian government for not providing enough clear guidance on how it is meant to implement the new regulations. 

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