Nestle Partners With Alibaba To Target China

The Latest Insights from International Online Marketing

The food company Nestle has announced that it has entered into a partnership with the Chinese ecommerce giant Alibaba. Nestle will sell certain lines of coffee machines, chocolates and milk powders on Alibaba’s Tmall platform. Tmall, which is owned by Alibaba, is one of the most popular B2C ecommerce platforms in China and takes a cut of the profits when a business sells to a customer. Nestle has said the key reason behind its entry on Tmall is a drive to reach more customers in rural China. The Chinese ecommerce market is worth an estimated 359 billion US dollars, and has a digital buyer penetration rate of 62%. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
5 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Benchmarks,Lists
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Subscribe