Nescafe is making the move to launch a global marketing campaign on Tumblr. Following the decision to move its entire portfolio of websites away from dotcoms to the social media site, it will form the basis of Nescafe's first global campaign. Nescafe's head of global integrated marketing, Michael Chrisment, said that the move was already proving to be a success, after it had seen a 30% increase in traffic month-on-month. He also said that 200,000 US dollars' worth of sales had already come directly through the new site's 'buy now' button.Â
